Policies & information.

Cookie Policy

Last updated: 3 November 2026

This Cookie Policy explains how Magic Letterbox uses cookies and similar technologies when you visit our websites, including magicletterbox.com, www.magicletterbox.com, access.magicletterbox.com and Magic Access guest pages on go.magicletterbox.com.

We use a limited number of cookies and similar technologies to operate our websites, provide website functionality, understand how visitors use our sites and improve the experience.

1. What are cookies?

Cookies are small text files that websites can place on your device when you visit them.

They can be used for different purposes, including:

• making a website work properly;
• remembering information between pages;
• maintaining a shopping basket;
• supporting online checkout functionality;
• understanding how a website is used; and
• improving website performance and usability.

Some technologies perform similar functions without technically being cookies. Where relevant, this policy also covers those technologies.

2. Cookies and technologies we currently use

Our website currently uses the following categories of cookies and similar technologies.

Essential website storage

Our websites use browser storage and other essential technologies to support functionality such as maintaining information about items placed in your basket and storing your cookie preference. The magicletterbox.com website currently uses localStorage items including “ml-basket” and “ml-cookie-consent”.

“ml-basket” stores your basket information until you clear it or complete the relevant checkout process. “ml-cookie-consent” records your cookie choice and remains until you clear it. These technologies are necessary for the website functionality you have requested and may be used without consent where they are strictly necessary.

Magic Access guest stay pages

Magic Access guest stay pages may store guest stay details, including the key safe code, in the browser using localStorage and a service-worker cache. This storage allows the guest page to work where there is no mobile signal at the door. It is strictly necessary for the requested Magic Access guest service and does not require consent.

HubSpot

We use HubSpot for website forms and customer relationship management. HubSpot’s tracking script is only loaded after you click Accept in our cookie banner. The “Let’s Talk” form can operate without the tracking script.

HubSpot may place cookies including:

• __hstc
• hubspotutk
• __hssc
• __hssrc

These technologies may be used to support functions such as:

• recognising a returning browser;
• maintaining form functionality;
• distinguishing visits or sessions; and
• supporting our customer relationship management system.

HubSpot is therefore treated as an analytics technology and requires consent before its non-essential cookies are placed or accessed.

Google Analytics 4

We use Google Analytics 4 (GA4) to understand how visitors use the Magic Letterbox website and to monitor website performance.

GA4 may use cookies including:

• _ga
• _ga_*

GA4 helps us understand information such as:

• how visitors find our website;
• which pages are visited;
• how visitors navigate through the websites;
• how visitors interact with our content;
• how visitors interact with calls to action;
• website traffic and engagement; and
• overall website performance.

GA4 is an analytics service provided by Google.

We only load Google Analytics after you click Accept in our cookie banner. Google signals and advertising personalisation are switched off in our configuration. GA4 will only be activated where the appropriate consent has been provided.

We do not intentionally configure GA4 to collect information such as passwords, payment card details or other information that directly identifies you.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website and to identify opportunities to improve usability and the customer experience.

Clarity may use cookies including:

• _clck
• _clsk
• CLID
• MUID
• ANONCHK

Clarity may provide information about:

• page interactions;
• clicks;
• scrolling;
• navigation;
• areas of pages receiving attention;
• technical information about devices and browsers; and
• website usability.

Clarity may also provide session recordings and heatmap-style information.

We configure Clarity so that it does not intentionally collect information such as passwords or payment card details.

Microsoft Clarity will only be activated where the appropriate consent has been provided. Our consent mechanism also removes the Clarity cookies and identifiers when consent is withdrawn.

Cookie duration information

Online checkout and payments

The magicletterbox.com website currently has its basket functionality available, but its customer checkout is switched off while the shop is in preview. Magic Access orders are taken on access.magicletterbox.com.

When you pay for a Magic Access order, you are taken to Stripe’s secure hosted payment page. Stripe’s own cookie and privacy notices apply on that payment page.

Magic Letterbox does not intentionally store customers’ complete payment card details on its own website systems.

Stripe may use cookies or similar technologies on its hosted payment page where necessary to provide, secure or support the payment service. Those Stripe cookies are set on Stripe’s site, not on our websites.

3. Website fonts

The fonts used by the Magic Letterbox websites are self-hosted.

This means that our websites do not need to request the fonts directly from Google’s servers when you visit them.

We do not currently use Google Fonts as a third-party font service on our websites.

4. Marketing and advertising technologies

We do not currently use advertising or behavioural advertising technologies such as:

• Meta Pixel;
• LinkedIn Insight Tag;
• Google Ads conversion or remarketing tags; or
• third-party advertising cookies.

Our social-media links are ordinary links to external websites and are not embedded social-media widgets.

If we introduce additional advertising or marketing technologies in the future, we will update this Cookie Policy and implement any consent mechanism required by applicable law.

5. Cookie consent

Not all cookies or similar technologies require consent.

Technologies that are strictly necessary for a service you have requested may be used without consent where permitted by law.

For other cookies and similar technologies, we will ask for consent before they are placed or accessed where consent is required.

Our cookie consent mechanism allows you to choose whether to accept or reject non-essential technologies.

Where we rely on your consent, you can withdraw or change your choice at any time.

Rejecting analytics cookies does not prevent you from using the essential functionality of our websites. Where an online order or payment is available, you can still use the relevant essential ordering and payment functionality without accepting non-essential analytics cookies.

6. Managing cookies

You can control or delete cookies through your browser settings.

Most browsers allow you to:

• view cookies stored on your device;
• delete existing cookies;
• block cookies;
• block third-party cookies; and
• receive a warning before cookies are stored.

You can also use the “Cookie settings” link at the bottom of every page to reopen our cookie preference controls and change your consent choices.

Please be aware that blocking essential cookies or browser storage may affect the functionality of parts of our websites, including basket functionality and Magic Access guest stay pages.

7. Third-party services

Some functionality on our website is provided by third-party organisations.

These currently include:

Google Analytics and Microsoft Clarity may process information in the USA under the UK–US Data Bridge. HubSpot is served from its EU data centre. Stripe processes payment information on its hosted payment page and may process information outside the UK under its own privacy arrangements.

Where third-party services process personal information on our behalf, we take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection and privacy law.

The third parties may also have their own privacy policies and terms.

8. Cookies and our Privacy Policy

Cookies and similar technologies are only one part of how Magic Letterbox processes personal information.

Our Privacy Policy is available at www.magicletterbox.com/privacy.

Our Privacy Policy provides further information about:

• the information we collect;
• why we collect it;
• our legal bases for processing;
• how we use and protect information;
• our service providers;
• international data transfers;
• retention;
• your data protection rights; and
• how to contact us.

9. Changes to this Cookie Policy

We may update this Cookie Policy when:

• we introduce new website functionality;
• we add or remove third-party services;
• we introduce new analytics or advertising technologies;
• the cookies or technologies we use change; or
• applicable legal or regulatory requirements change.

The latest version will always be published on our website and will show the date it was last updated.

10. Contact us

If you have any questions about our use of cookies or similar technologies, please contact:

Magic Letterbox
Email: privacy@magicletterbox.com

Summary